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How Are Companies Connecting with Consumers? - 04/09/18

Bob interviews Anne Thompson on her book Do Good - Embracing Brand Citizenship to Fuel Both Purpose and Profit.

How Are Companies Connecting with Consumers?

Bob interviews Anne Thompson on her book Do Good - Embracing Brand Citizenship to Fuel Both Purpose and Profit - this is a must read if you have anything to do with small business or corporate branding.

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