Risk of a recession getting closer. In my opinion, the rise of interest rates and the massive stock market correction to come will likely contribute to it. https://www.cnbc.com/2018/02/12/ray-dalio-risks-of-a-recession-are-rising.html
Trading seems fun, exciting, exhilarating, etc. so it has a lot of draw to it. And many people won't dig deeper than the euphoric emotion that they feel. However, trading is MUCH harder than investing. And much of the industry is bent towards getting you to trade rather than invest.